Fractional marketing director
Strategy, planning, and accountability without the full-time hire. I sit inside your business, own the marketing function end to end, and report to you like an executive — because that’s the job.
Marketing consulting · Denver, Colorado
Your marketing department,
one person.
Groove Mountains is the consultancy of Jordan Lovinger — a fractional marketing director who has managed seven-figure ad budgets, launched products to 100K+ subscribers, and still builds the landing page himself. Hire the senior marketer, skip the headcount.
What I do
One engagement, four jobs. Most clients hire all of them.
Paid media & growth
Omnichannel PPC across Google, Meta, and LinkedIn. I’ve administered budgets past $1.5M a year — and I know how to make a small budget behave like a serious one.
Funnels, email & analytics
Email infrastructure, newsletter funnels, executive dashboards, and the measurement to know what’s actually working. Built on the stack you already have, not the one I’d like to sell you.
Multimedia & web
Podcasts, video, creative production, and front-end web development — plus full digital infrastructure for the brand: website, listings, and the tools wired together. When the plan needs an asset, I make the asset.
$1.5M+ annual paid-media budgets managed
500% signup growth over three years at Bublup
100K+ subscribers across products launched at Observer Media
300+ brand ambassadors onboarded and managed
A decade in growth — Bublup, Observer Media, and five years of independent client work.
Selected work
Growth and product inside other people’s companies — plus two businesses I built and market myself.
- Bublup Consumer software · Growth & paid media Owned consumer-app user acquisition end to end for five years — from running a $1.5M+ paid-media budget down to building the assets it spent.
- Observer Media Digital media · Audience & product As Product Manager at Observer Media, I built audience and revenue products from zero — reaching 100,000+ active subscribers.
- Chill Bong Cannabis accessories · Brand, BD & events Ran business development and event marketing for a high-end cannabis-accessories brand in a category where paid advertising is flatly banned.
- Jordan Lovinger Music Live entertainment · Founder-operator (solo) I built and run the entire marketing function of my own live-entertainment business solo — the funnel that books NBCUniversal, Life Time, and the Denver Art Museum, with no team behind it.
- Jordan Lovinger Music — Lessons Local service business · Demand gen & funnel I run a local-service growth playbook on my own music-lesson business: local SEO, a tight intake funnel, and a reviews engine that keeps a recurring roster full.
How it works
Three steps, no theater.
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A call
You tell me where growth is stuck. I tell you, honestly, whether and how I can help. No deck, no pressure.
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Audit & plan
I dig into your channels, funnel, and numbers, then hand you a plan with clear priorities — what to fix first, what to spend, what to expect.
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Embedded execution
I run the plan as your marketing director: managing channels, directing contractors where it’s efficient, building what’s missing, and reporting on the numbers that matter.
Engagements
Three ways in. Every engagement is scoped in writing before a dollar moves — and if what you need doesn’t fit a box, we scope it custom.
Marketing Audit + 90-Day Plan
$1,500 flat · 2 weeks
A full-funnel teardown — channels, spend, email, analytics, and how you show up in Google and AI search — delivered as a prioritized plan: what to fix first, what it costs, what to expect.
Best first step if you know marketing is underperforming but not why.
AI Search Visibility Sprint
$2,500 flat · 30 days
SEO + GEO in one pass: technical fixes, schema, AI-crawler readiness, and a content plan built for how customers actually search now — Google, ChatGPT, and Perplexity alike.
Best if leads still come from search but the ground is shifting under you.
Fractional Marketing Director
from $2,500 per month · 90-day minimum
The flagship. I sit inside the business and own marketing end to end — strategy, channels, contractors, reporting — at a fraction of a marketing-director hire.
Best when nobody senior owns marketing and it shows.
From people who hired him
Managing and scaling our paid advertising, app store optimization & ads, and conversion funnels… remarkable understanding of various marketing tools & platforms… an asset to any team he joins.
An uncommon blend of talent, work ethic and good vibes. He excels across content development, media planning, data and platforms… passionate about winning and results over politics. He’s a joy to be around and just makes everyone around him better.
The unusual range
Jordan spent a decade inside growth teams before going independent. Five years at Bublup took him from user acquisition — where his paid-media strategy drove a 500% signup increase over three years and a 300-strong brand ambassador program — to Senior Growth & Omni-Channel Marketing Manager: administering a $1.5M+ annual paid-media budget across Google, Meta, and LinkedIn, building executive dashboards, and mentoring the marketing team he helped assemble.
At Observer Media he crossed into product, launching the brand’s first podcast vertical, its Membership and LinkedIn newsletters, and a breaking-news editorial product — together reaching more than 100,000 active subscribers — while owning the growth and monetization strategy behind new editorial products, including the industry-watched broker Power Lists.
Groove Mountains, founded in 2020 and based in Denver, is that range consolidated: enterprise-grade media strategy on one side, hands-on production — web, audio, video, creative — on the other, with vetted contractors and AI-automated workflows keeping the operation lean. He read the Great Books at St. John’s College, which is why the strategy memos are actually readable. He also runs a working music business — you can meet that side of him at jordanlovinger.com.
Free guide
The AI-Era SEO Playbook
My field guide to getting a business found by both Google and AI search — ChatGPT, Perplexity, AI Overviews — in 2026. Practical, checklist-heavy, free. Enter your email and I’ll send it over.
Insights
Plain-spoken notes on marketing, growth, and getting found in AI search.
Generative Engine Optimization (GEO): How to Get Your Business Recommended by ChatGPT, Perplexity & AI Search in 2026
Generative engine optimization (GEO) gets your business cited by ChatGPT, Perplexity & Google's AI Overviews. A Denver consultant's plain-spoken 2026 playbook for AI search optimization — levers, schema & FAQ.
How a Small Business Can Actually Use AI in Marketing in 2026 (Without the Hype)
AI marketing for small business in 2026, hype-free: a Denver marketing director on where AI genuinely helps, where it backfires, and why human taste still wins.
What Is a Fractional Marketing Director — and When Does a Denver Business Need One?
What is a fractional marketing director — or fractional CMO — and when does a Denver business need one? A plain-spoken guide to the role, the cost, and how it differs from an agency or a full-time CMO.
One conversation, no pitch deck.
If your marketing needs a director more than it needs another agency, let’s talk.
jordan@groovemountains.com (202) 270-5248 LinkedIn Denver, CO